What is MailerLite?
MailerLite is an email marketing software and website builder for your business to grow your audience and efficiently increase revenue. MailerLite provides intuitive and user-friendly tools that simplify the process of creating email marketing campaigns, landing pages, pop-ups & more. MailerLite’s award-winning support team provides priority access 24/7 via email and live chat.
The new MailerLite
Released on March 22nd, the new MailerLite is both faster and more flexible than the Classic version. In order to adapt and prepare for a digital future, the new MailerLite was built from the ground up. The new MailerLite includes updates such as:
- New and flexible foundation to make adding new features faster
- New design layout, dark mode and improved overall UI flow
- Analyze campaigns with an updated reporting dashboard
- Grow your profit with e-commerce focused integrations
- Create, merge and send campaigns with the new mobile app for iOS
- Collect leads offline with the new iPad subscriber app
Keeping it Lite
MailerLite’s team prides itself on simple and intuitive solutions and believes in keeping it lite. For MailerLite, Lite is more of a way of thinking rather than a “lite” version of products. MailerLite is also known for its user experience and excels in deliverability.
Email campaigns
MailerLite’s advanced email marketing features let you collect subscribers, build and strengthen customer relationships, automate workflow, and monetize your audience. With MailerLite’s intuitive drag and drop email editor, you get to create engaging campaigns faster. You can create, schedule, and monetize your campaigns and base them on your customers’ buying behaviors, interests, and geography. Make your campaigns successful with the embedded email surveys, analytics, and sales tracking.
Automation
With automated email marketing campaigns, you can stay in touch with your customers and send perfectly-timed and targeted emails automatically.
MailerLite’s automation lets you trigger a certain action based on a specific event like a subscriber clicking a link in an email.
Don’t miss out on your client’s special dates like birthdays and anniversaries every year by automating customized emails.
Track your results
MailerLite’s intuitive reports will show you what needs improvement and helps you analyze marketing performance. Gain quick insights with the visual graphs included in the reporting dashboard to make informed decisions regarding your next steps.
Track everything you build, send and publish in MailerLite with E-mail campaign, Subscriber, and Automation reports.
You can track:
- Email open rates,
- Best-performing automation,
- Page conversions form signups
- Each purchase made within an email
- The growth of your MailerLite landing pages and websites
- How your audience interacts with your newsletters
- Your campaign performance
- Your email campaign activity
- Subscriber engagement
Sell digital products
Build, promote and sell digital products and subscriptions all in one place. Market your digital products with MailerLite by building web pages, and setting up payments to promote your products.
With MailerLite’s Stripe integration you can receive payments from 135+ currencies both in form of one-time payments or recurring subscriptions.
Some of the professions that can benefit from selling their digital products:
Bloggers, Coaches, Entrepreneurs, Musicians, Photographers, Videographers, Designers, Authors, IT specialists.
Websites
Design beautiful layouts with interactive elements with MailerLite’s drag and drop builder. Create a blog, a personal website, or an e-commerce store!
Use MailerLite’s e-commerce functionality and Stripe integration to turn your website into an online store to sell your digital products and paid subscriptions.
To create exclusive content for paying members, you can add password protection.
Signup forms
With MailerLite’s email marketing forms you get to grow your audience, increase signups, and boost conversions. Keep your brand consistent by creating matching forms that blend in seamlessly with your website branding.
To highlight important messages, use the embedded forms and pop-ups.
Integrations
Easily connect other web apps with MailerLite so they seamlessly work together to share information, automate workflows and enhance your customer experience.
Retain and nurture your most valuable customers/ existing customers with e-commerce integration.
Templates
Get a jump start on building your web pages and newsletters! Choose a design that fits your business needs and make it your own. MailerLite’s drag & drop editors make it super easy for anyone to customize templates like a pro.
MailerLite’s template gallery lets you choose your preferred design as well as change colors, fonts, and settings.
EMAIL A/B TESTING
Create content based on what your audience finds relevant with the insights that email AB testing provides. This way you get to maximize your subscriber engagement and grow your business. You can also check the subscribers’ responses to various types of emails to optimize your future campaigns.
MailerLite’s list of products
Send Emails
- Email Marketing
- Automation
- Newsletter editors
- Transactional emails
Collect leads
- Landing pages
- Signup forms
- Email verifier
Build websites
- Website builder
- Create a blog
Sell products
- Digital products
- E-commerce
- Paid newsletter subscriptions
All MailerLite features
Create campaigns
- Built-in photo editing
- Custom HTML email editor
- Drag & drop newsletter editor
- E-commerce campaigns
- File manager
- MailerSend: Transactional email service
- Mobile-friendly email newsletters
- Newsletter templates
- Rich-text editor
Grow subscribers
- Embedded signup forms
- Landing pages
- Pop-up subscribe forms
- Sell digital products
- Subscriber management
- Unsubscribe page builder
- Website builder
Deliver
- A/B split testing
- Auto resend
- Dedicated IP
- Deliver by time zone
- Email Automation
- Interest groups (tagging)
- Personalization
- RSS campaigns
- Segmentation
Track results
- Click maps
- Email newsletter reports
- Opens by location
Connect
- Developer API
- Integrations
- iPad subscribe app
- iPhone email marketing app
More features
- Custom email template
- Custom landing page design
- MailerPro
- Premium features
- SitesPro
- User permissions
GDPR-compliant forms
MailerLite’s top priority is protecting the user’s privacy which is why they have ensured that the company and its services are GDPR-friendly. MailerLite’s built-in GDPR settings, let you manage your European audience with the EU subscriber segmentation. MailerLite’s services are hosted by a trusted and certified data storage facility located in the European Union that has an information storage security certificate (ISO 27001).
MailerLite’s built-in GDPR settings, let you manage your European audience with the EU subscriber segmentation.
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